Brand Guidelines


This page serves as the official resource for Quirk’s brand guidelines.
Here you’ll find standards for logos, typography, colors, and usage examples
to ensure our brand remains consistent and professional across all platforms.

Download PDF

Logo Guidelines

Here is an overview of how Quirk utilizes its logos. To access all approved and compliant logo files, please click the link below.

Find Logos

Main Car Image

About Us

Keep clear space around the Quirk logo equal to the ‘U’ height; the small mark has no set safe zone but allow space when possible.

Quick Tips

Manufacturer logos appear in white, right or below Quirk with equal sizing and spacing—never above or left.

Quality Service

Commercial lock-ups use horizontal or stacked layouts; manufacturer logos go right or below Quirk never above or left.

Color Palettes

Quirk Cars uses four main colors that represent consistency, energy, and trust across all branding and marketing materials.

Classic White
Primary Color
#FFFFFF

Light Green
Primary Color
#00BF6F

Dark Green
Secondary Color
#205C40

Charcoal Grey
Secondary Color
#373A36

Fonts & Typefaces

These are the official Quirk fonts. Use this guide to learn where each typeface should be applied and to access downloadable versions for your work.

Barlow Condensed

THIN

EXTRALIGHT

LIGHT

REGULAR

MEDIUM

SEMIBOLD

BOLD

EXTRABOLD

BLACK

Download Barlow

Download Italics

Work Sans

Thin

Extra Light

Light

Regular

Medium

SemiBold

Bold

ExtraBold

Black

Download Work Sans

Download Italics

Typesetting Samples

Barlow Condensed
Extra Bold 46pt / All Caps / 25pt Letterspacing

HEADLINE LOREM DOLOR ELIT

Work Sans
Extra Bold 28pt / All Caps / 50pt Letterspacing

SUBHEAD LOREM IPSUM

Work Sans
Light 16pt / 21pt Leading

Tem alictem et quae que porum ime offici iquiaectae num idus da as audantu rem nobitatium quatatu sandesti offic tectur?

Work Sans
Extra Bold 12pt / All Caps / 50pt Letterspacing

SUBHEAD LOREM ISPUM DOLOR ELIT TEM ALICTEM

Work Sans
Regular 10pt / 13pt Leading

Body copy Tem et qui dent, sunt volorit et, quo blam cust eum anduntore commolorrum vid qui cus ex et et fugiant prae peditio sanist...

Work Sans
Bold 10pt / 13pt Leading

In paragraph header lorem ipsum quo blam cust eum anduntore commolorrum.

Work Sans
Bold 10pt / 20pt Leading

• Bullets lorem ipsum tem et qui dent, sunt volorit et

Voice

On the back of every car that leaves a Quirk dealership is a name that represents years of hard work and dedication to make the car-buying experience something premium. Something that’s customer-focused. And something truly unique.

PERSONAL

AUTHENTIC

STRONG

Quirk Voice

Tall Image

BEHIND EVERY CAR

Behind every car is a premium experience
where you’re front and center.

Behind every car is innovation
that drives us forward.

Behind every car is a customer
who feels like a VIP.

Behind every car is a team
that puts you above all.

Behind every car is 40 years
of putting you behind the wheel.

Behind every car is a luxury buying experience,
no matter your price point.

THAT’S HOW QUIRK WORKS

Campaign Samples

Click on each to expand

Work 1

Email Examples

Work 2

Brand Samples

Work 3

Print Ad-Lobs

Work 4

Social Ad-Lobs

Work 5

Snackables